Blue Apron
Blue Apron’s vision is “better living through better food.” Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to their customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion.
Number of wild caught and farmed species used |
% volume from certified fisheries in 2020 |
% volume from certified farms in 2020 |
% volume from certified fisheries in 2021 |
% volume from certified farms in 2021 |
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Number of wild caught and farmed species used8 |
% volume from certified fisheries in 2020100 |
% volume from certified farms in 2020100 |
% volume from certified fisheries in 202185 |
% volume from certified farms in 2021100 |
Production Methods Used
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Summary
At Blue Apron, we love cooking with seafood. We also recognize the urgent need to source it responsibly. Since 2016, Blue Apron has partnered with The Monterey Bay Aquarium Seafood Watch, one of the most respected authorities on seafood sustainability, to ensure that 100% of the seafood that we send is rated as either “Best Choice” or “Good Alternative” at the time it is selected. Blue Apron also prioritizes sourcing seafood with additional sustainability certifications as best we can, such as Marine Stewardship Council, Aquaculture Stewardship Council or Best Aquaculture Practices, so that the sustainability of our seafood supply chain is third-party verified.
In everything we do, we aim to empower our community of home cooks, and that means making it easy to learn more about where our ingredients come from and how they are produced. Blue Apron’s joining the Ocean Disclosure Project is one way that we demonstrate our commitment to supply chain transparency. We also partner with all of our seafood suppliers to track origin and catch or production method, and monitor our seafood supply chain monthly with input from The Monterey Bay Aquarium Seafood Watch. We monitor our entire supply chain against all of our ingredient standards — including our non-GMO commitment and animal welfare requirements — on a quarterly basis.
This profile covers all wild-caught and farmed seafood sourced for Blue Apron's own-label seafood in 2020 as well as new species we are onboarding in 2021. The profile uses sustainability ratings from FishSource and Seafood Watch only.
Associated Fisheries
Species and Location |
Production Methods |
Certification or Improvement Project |
Sustainability Ratings |
Notes |
---|---|---|---|---|
Species and LocationAmerican sea scallopPlacopecten magellanicusUS AtlanticFishery countries:United States |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesReferences SCS Global Services, October 2018, MSC Public Certification Report for US Atlantic Sea Scallop |
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Species and LocationAtlantic codGadus morhuaBarents SeaFishery countries:Faroe Islands |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General Notes
|
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Species and LocationAtlantic codGadus morhuaBarents SeaFishery countries:Russia |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General Notes
|
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Species and LocationAtlantic codGadus morhuaBarents SeaFishery countries:Russia |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesReferences |
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Species and LocationAtlantic codGadus morhuaBarents SeaFishery countries:Russia |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesReferences DNV GL, 2018, MSC Public Certification Report for Oceanprom Barents Sea cod and haddock fishery |
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Species and LocationAtlantic codGadus morhuaIcelandicFishery countries:Iceland |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General Notes
|
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Species and LocationAtlantic salmonSalmo salarUSFishery countries:United States |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesThe environmental impacts described are addressed to some degree by certification. References Seafood Watch report for farmed Atlantic salmon, Atlantic North America |
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Species and LocationNile tilapiaOreochromis niloticusHondurasFishery countries:Honduras |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesArea-based approaches to aquaculture are included in the national and provincial legislation, but it is unclear whether zonal approaches to siting and production are used. The environmental impacts described are addressed to some degree by certification. References |
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Species and LocationNile tilapiaOreochromis niloticusIndonesiaFishery countries:Indonesia |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesThe environmental impacts described are addressed to some degree by certification. Although there is extensive legislation referencing area and zonal approaches to aquaculture planning and management, the tilapia farming industry still appears focused on farm-based approaches. References: |
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Species and LocationNile tilapiaOreochromis niloticusMexicoFishery countries:Mexico |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesArea-based approaches to aquaculture are included in the national and provincial legislation, but it is unclear whether zonal approaches to siting and production are used. The environmental impacts described are addressed to some degree by certification. References |
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Species and LocationRainbow Trout, Steelhead TroutOncorhynchus mykissNorwayFishery countries:Norway |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General Notes
References |
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Species and LocationWhiteleg shrimpPenaeus vannameiThailandFishery countries:Thailand |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability Ratings |
|
Environmental Notes
General NotesThe environmental impacts described are addressed to some degree by certification. Public information on zonal approaches to planning and production of shrimp farming in Thailand is limited. References: Good Fish Guide - Prawn, King (whiteleg), prawns, Global, GAA BAP 2 and 3* Seafood Watch Recommended Eco-Certifications for Whiteleg shrimp, Farmed |
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Species and LocationYellowfin tunaThunnus albacaresWestern and Central Pacific OceanFishery countries:Vietnam |
Production Methods
|
Certification or Improvement ProjectNot certified or in a FIP |
Sustainability Ratings |
|
Environmental Notes
General Notes
|
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Species and LocationYellowtail amberjackSeriola lalandiAustraliaFishery countries:Australia |
Production Methods
|
Certification or Improvement ProjectCertified |
Sustainability RatingsSustainability not rated |
|
Environmental Notes
General NotesThe environmental impacts described are addressed to some degree by certification. References Good Fish Guide - Kingfish, yellowtail, Farmed (open net pen), Australia, ASC Certification |